Management Programmes
Bachelor of Design (Fashion Marketing)
Awarded by Raffles College of Design and Commerce, Sydney, Australia
Intakes: January, April, July and October
Duration: 3 Years
Specialisation in Fashion Marketing and Management
Course Overview:
The study of Fashion Marketing and Management is an exciting field that opens one up to countless opportunities in the fashion industry. Student learn buying and merchandising practices, conceptualizing, advertising and promotional activities. Tailored to blend creative fashion knowledge with a solid grounding of business, marketing and contextual studies.
Career Opportunities:
- Fashion Buyer
- Merchandiser
- Event Manager
- Fashion Editor
- Image Consultant/Coordinator
- Costumer Co-ordinator
- Fashion Co-ordinator
- Market Researcher
- Visual Merchandiser
- Brand Manager
- Public Relations Officer
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Specialisation in Retail Management
Course Overview:
The course on Retail Management embraces one of the most established branches of the Marketing discipline, as indeed most retailing activity predates the concept of Marketing.
Retail Management course commences with the student gaining a thorough insight into the retail industry and comprehending the various models of retail marketing. Students will learn to develop and manage the challenging retail environment and enhance its effectiveness by incorporating the tools of Marketing and Integrated marketing Communication.
Career Opportunities:
- Retail Manager
- Merchandiser
- Operations Manager
- Buyer
- Customer Service Manager
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Specialisation in Fashion Communication and Journalism
Course Overview:
The study of Fashion Communication and Journalism focuses on an in-depth understanding of promotional activities, corporate journalism and publications, events planning, international public relations, communication plans and fashion photography. Upon competing the course, the students will understand the art of integrating Fashion and Journalism and exercise this knowledge into the real world of communication.
Career Opportunities:
- Fashion Journalist
- Fashion Editor
- Fashion Assistant
- Fashion Stylist
- Promotion & Merchandise Assistance
- Feature Editor
Click here for course listing. |
